CASE STUDY — NONPROFIT CAMPAIGN
POSSO Community Services Agency
From struggling nonprofit to thriving community institution
📍 San Jose, California 🎯 Funding Campaign & Community Outreach
THE CHALLENGE
POSSO — the Portuguese Organization for Social Services and Opportunities — is a nonprofit in San Jose dedicated to serving the elderly and preserving Portuguese heritage. When they came to Tiago Media, they were at a critical point: despite years of meaningful service, they struggled to communicate their impact to state and federal funding bodies and local donors. Without compelling visual storytelling, they were losing ground.
The Heart of POSSO: A Portuguese Legacy in San Jose — 3 min
THE APPROACH
A Two-Pronged Campaign for Two Very Different Audiences
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Conducted discovery sessions with POSSO leadership to understand their mission and funding goals
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Developed a dual-track strategy — professional videos for government reviewers, emotional content for community donors
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Scripted, directed, filmed, and edited all content independently
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Created social media assets for community sharing and donor engagement
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Produced gala-ready content designed to move an in-person audience and inspire giving in person and on social media.
INCREASED
STRONGER
FEATURED
THRIVING
State & Federal Funding Support, Including New Grants for Vans
Local Donor Engagement
At Annual Gala Event & Social Media
Organization Today
THE RESULT
The campaign transformed how POSSO showed up in the world. Gala screening content resonated deeply with attendees and directly contributed to increased local donations. POSSO went from struggling for visibility to establishing a recognized, trusted presence in the San Jose community — and they are thriving today."